Italian stories

America Graffiti: the Americana food revolution

Riccardo La Corte had two great passions in life: cooking and rockabilly. In 2008 he opened his first American-style diner in Forlì.

“I grew up listening to Elvis while attending cookery school. I’d always dreamed of becoming a chef and opening my own restaurant.

“After several trips to the US, driving the state routes and backroads, I returned to Italy to fulfil my childhood dream.

“I opened America Graffiti for all my rockabilly friends – a place where we could listen to music and organise live events.

“Back then and still today, each guest is treated to an authentic 1950s experience. I guess that’s why they call us the rock ‘n’ roll restaurant.

“I received so many requests for franchising that it became a natural evolution for America Graffiti. 

“We now have 70 branches. My dream is for America Graffiti to open 100 branches in Italy by 2018 and to open a restaurant abroad.

“In Italy I’ve seen an evolution of food tastes so that despite our strong local culture, world food has made a huge impact, especially burgers and ‘Americana'”.

Riccardo runs America Graffiti with his brother Fabio La Corte, Stefano Landi and Giordano Emendatori. You can learn more about America Graffiti at


Latest from Food

Go to Top